CRM & MarTech Expert · 17+ Years

Transform Your Growth Engine with AI-Driven CRM

17 years delivering enterprise-scale CRM transformations, lifecycle automation, and data-driven growth strategies across BFSI, Fintech, Retail, Aged Care and more.

Schedule Consultation  → View Case Studies
324%Organic Traffic Growth
95%CPL Reduction
₹109Cr+Revenue Pipeline
28.5xROI Achievement
17 YrsExperience
What I Do

Services

End-to-end MarTech solutions that drive measurable business growth

🎯

CRM Strategy & Transformation

Enterprise-scale CRM implementations, migrations, and optimization across SFMC, Unica, CleverTap, and more. Strategic consulting to align technology with business objectives.

⚙️

MarTech Platform Management

Complete lifecycle management of marketing technology stacks. Integration, automation, and optimization of tools for maximum efficiency and ROI.

📈

Growth Marketing & SEO

Data-driven growth strategies combining technical SEO, content marketing, and conversion optimization to drive sustainable organic growth.

🤖

AI-Powered Marketing

Integration of AI and LLMs into marketing workflows. Intelligent automation, predictive analytics, and personalization at scale.

💡

Customer Lifecycle Design

Build multi-stage lifecycle journeys — from acquisition through loyalty and re-engagement — using predictive triggers and behavioural automation.

📊

Analytics & Insights

Advanced analytics implementation using GA4, Power BI, and custom dashboards. Transform data into actionable insights that drive decision-making.

Technical Skills

Expertise

CRM Platforms

  • Salesforce Marketing Cloud
  • HCL Unica
  • CleverTap
  • HubSpot
  • Pipedrive
  • VWO

Marketing Automation

  • MoEngage
  • Klaviyo
  • WebinarJam
  • Journey Builder
  • API Integrations
  • Workflow Automation

Analytics Tools

  • Google Analytics 4
  • BigQuery
  • Power BI
  • Ahrefs / SEMrush
  • Customer Data Platform
  • Attribution Modelling

AI & Innovation

  • ChatGPT / Claude Integration
  • Google Gemini
  • Predictive Analytics
  • LLM Applications
  • AI Personalisation Engine
  • SuperAGI / Agent CRM
Companies I've Worked With
AXIS BANK
Axis Bank
6 Yrs 7 Mo
TATA AIA
Tata AIA
1 Yr 2 Mo
Pay TM
Paytm
1 Year
HDFC BANK
HDFC Bank
9 Mo
TimesPro
1 Yr 6 Mo
HDFC LIFE
HDFC Life
7 Mo
AS KIDS
Allen Solly Kids
Consulting
HCP A
HCPA Aged Care
Consulting
Platforms & Tools
Salesforce MC
HubSpot
CleverTap
MoEngage
Klaviyo
Pipedrive
HCL Unica
VWO
GA4
Power BI
BigQuery
WebinarJam
Recent Work

Featured Case Studies

Real-world lifecycle growth engines built for scale across retail, healthcare, and more.

Retail · Kidswear · CRM

Customer Lifecycle Growth Engine

Allen Solly Kids — Aditya Birla Fashion & Retail

Built a 7-stage data-driven CRM strategy leveraging child growth cycles to transform single purchases into 5-year parent relationships. Predictive size triggers, loyalty ecosystem, and AI-powered personalisation at scale.

15xRevenue Multiplier
+40%Target LTV
3.5xROI Year 1
7-Stage Lifecycle +30% Repeat Rate +67% Loyalty Revenue +56% Purchase Frequency AI Size Prediction ₹27.2B Market
Healthcare · Aged Care · CRM

HCPA Aged Care Growth Engine

HCPA Healthcare — Aged Care Division

Designed a scalable lifecycle strategy to convert HCPA's 157K user base from fragmented operations to a unified, automated growth engine. Speed-to-lead systems, multi-channel nurture, and a phased HubSpot migration roadmap.

391%Conversion Lift
<5minLead Response
60%Time Savings
157K Users 25–40% Conversion Lift 7-Stage Framework HubSpot Migration Multi-Channel Automation Behaviour Triggers
Proven Impact

Results

Real outcomes from CRM transformations and growth initiatives

Organic Revenue
₹16 Cr
Organic revenue generated through SEO and content-driven CRM strategy
Revenue Pipeline
₹109.53 Cr
Total revenue pipeline created across multi-year enterprise CRM programs
ROI Achieved
28.5x
Return on investment from integrated lifecycle automation and CRM programs
CPL Reduction
95%
Cost per lead reduction through optimised multi-channel acquisition funnels
Organic Traffic Growth
324%
Traffic uplift through technical SEO, content strategy, and CRM-led growth
Cost Per Enrolment
−77%
Enrolment cost reduction via digital reactivation and lifecycle automation
Conversion Lift — HCPA
391%
Higher conversions when leads are contacted within 5 minutes via automated response
HCPA Aged Care Growth Engine
Revenue Multiplier — ASK
15x
From 1 purchase to 15+ transactions over a 5-year child lifecycle journey
Allen Solly Kids Lifecycle CRM
Purchase Frequency
+56%
Increase in purchase frequency through predictive size triggers and seasonal automation
Allen Solly Kids Lifecycle CRM
NPS Achievement
73
Net Promoter Score through CX enhancement and personalised engagement programs
Industry Experience

Trusted Across Industries

17 years delivering CRM and MarTech excellence across diverse sectors

🏦

BFSI

Banking, Financial Services & Insurance

💳

Fintech & Payments

Digital payments and fintech platforms

🎓

EdTech

Digital learning and online education

🏢

Enterprise B2B

Large-scale B2B CRM transformations

👕

Retail & Fashion New

Kidswear lifecycle & parent CRM

🏥

Aged Care New

Healthcare lead lifecycle automation

🛡️

Insurance

Policy lifecycle and retention CRM

📦

E-Commerce

Lifecycle automation and LTV growth

Let's Work Together

Ready to Transform Your CRM?

Let's discuss how AI-driven CRM automation can accelerate your growth

+91 99202 63737 ashish@akmartech.com WhatsApp
© 2026 Ashish Kalani — The MarTech Architect. All rights reserved.